Track Co-Chairs

John Qi Dong
Chair Professor of Business Analytics
Trinity College Dublin, University of Dublin




Rohit Nishant
Assistant Professor
Laval University



Brief Introduction

Big data are increasingly driving technological innovation and strategic decision in contemporary organizations. To digitally transform business with big data and build a competitive advantage, firms are utilizing various kinds of business analytics from business intelligence embedded in database management tools to social media and mobile analytics. Business analytics allow firms to better understand fast-changing customer preferences and inform the key decisions for developing and delivering new products or services. Business analytics can also apply AI and machine learning tools to make sense of big data automatically, and make decisions and respond to customer needs in a timely manner. Therefore, big data and business analytics are at the heart of digital transformation and provide tremendous opportunities and challenges to organizations. This track calls for qualitative, quantitative and design science research addressing the strategic and technical topics related to big data and business analytics. Interested topics include but are not limited to the following:



1. Strategies for competing on analytics
2. Business value of analytics capabilities
3. Big data system/platform design
4. Cloud computing and data infrastructure
5. Data mining and visualization methods
6. Social media analytics and social network analysis
7. Mobile/geo analytics and omnichannel business
8. Big data, AI and machine learning
9. Internet of things and sensor data analysis
10. Data scientist and analytical skills
11. Dark side of big data
12. Ethical and privacy issues of big data

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