Track Co-Chairs
Xiaoling Li
Professor
lixiaoling@cqu.edu.cn
Chongqing University, China
Lu Wang
Assistant Professor
luwang@zuel.edu.cn
Zhongnan University of Economics and Law, China
Qing Huang
Assistant Professor
huangqing19@126.com
Chongqing Technology and Business University
Brief Introduction
With the rapid development of information technology, e-business practice has experienced dramatic changes in big data era. Due to the development of mobile e-business and widely use of smart phone, more and more customers rely on smart phone to search, browse and buy offerings, and pay more attention on comments by other customers or friends. The rapid change of technology and customers is a double-edge sword. On the one hand, such change provides firms a valuable opportunity to collect and analyze consumer data; on the other hand, firms have to adjust their strategies to adapt to the changing environment. Thus, what factors will foster or hinder firms to develop suitable e-business strategy? How firms use data to advance their e-business practice?
Topics
1. WOM strategy and online review effectiveness
2. Online product strategy and diversified users
3. Advertising/promotion strategy of diversified firms in online market
4. Firm’s innovation strategy in e-business platform markets
5. The relationship of firm performance and big data application
6. The difference of advantageous and less advantageous firms in e-business market
7. Platform traffic strategy
8. Competitive and cooperative mechanism design of sharing economy