The 24th Wuhan International Conference on E-business (WHICEB2025)

The Wuhan International Conference on E-Business (WHICEB) series is an affiliated conference of the Association for Information Systems (AIS).  which has been held successfully since the year of 2000, serving as an annual academic conference for improvement and development of global e-business research, academic exchange, and cooperation. In the coming year of 2025, we will be holding the 24th conference with the theme of ‘Generative Artificial Intelligence and Management Transformation’.

WHICEB2025 will be held from June 6th to 8th, 2025. This conference will stimulate the vigorous development of academic research and enterprise practices by bringing together E-business, information technology in digitalized and intelligentized situation, and new ideas and discoveries in smart service, intellengence marketing and digital operation transformation. Scholars in e-commerce, information systems, marketing, strategic management and public management home or abroad are welcome to participate in the conference. The annual conference aims to show innovative scientific research results in the business and economic fields enabled by artificial intelligence, promote interdisciplinary research findings, and share the experience of different countries and regions.English will be the formal language at the conference. This conference aims at providing a platform for academics and practitioners to identify and explore the innovative initiatives, solutions and approaches to making the Internet a productive and efficient alternative for the new eWorld.