The 25th Wuhan International Conference on E-business (WHICEB2026)

The Wuhan International Conference on E-Business (WHICEB) series is an affiliated conference of the Association for Information Systems (AIS), which has been held successfully since 2000, serving as an annual academic conference for improvement and development of global e-business research, academic exchange, and cooperation. The 25th conference will be held in Ningbo, a renowned port city in eastern China’s Yangtze River Delta region. The theme is ‘Navigating the Future: Digital Platforms, Intelligent Technologies, and Sustainable Ecosystems for Global Enterprise’.

The WHICEB2026 will be held in Ningbo from May 28 to 31, 2026. Through academic research presentations and session speaking, the conference will explore how digital platforms, AI technologies, and sustainable ecosystems are reshaping global value chains, empowering cross-border innovation, and fostering the business ecosystems of the future. Scholars in e-commerce, information systems, marketing, strategic management, and public management are welcome to participate in the conference and promote interdisciplinary research findings, and share the experience of different countries and regions. English will be the formal language at the conference.