Track Co-Chairs
Xiaobo (Bob) Xu
Professor
Xiaobo.Xu@xjtlu.edu.cn
Xi’an Jiaotong-Liverpool University
Weiyong Zhang
Associate Professor
wyzhang@odu.edu
Old Dominion University
Bingjie Deng
Assistant Professor
bingjie.deng@xjtlu.edu.cn
Xi’an Jiaotong-Liverpool University
Brief Introduction
In today’s interconnected world, digital technologies are fundamentally reshaping business ecosystems. This track moves beyond the adoption of specific technologies to explore the formulation and execution of Digital Strategy that leverages these technologies for competitive advantage and positive Social Impact. We are interested in how organizations strategically position themselves within broader ecosystems—comprising partners, competitors, customers, and communities—to create and capture value in novel ways, while simultaneously addressing societal challenges.
Digital strategy encompasses the orchestration of platforms, data-driven insights, and new business models (e.g., crowdsourcing, crowdfunding, sharing economy) to drive organizational transformation and entrepreneurship. However, this pursuit of economic value must be strategically aligned with societal well-being. This raises critical questions: How can digital strategies be designed to be inherently socially impactful? How do organizations manage the tensions and synergies between profitability and social good? What governance mechanisms and strategic alliances are necessary to ensure that digital transformation benefits the broader ecosystem?
This track welcomes rigorous theoretical and empirical research that examines the intersection of strategic management, digital technology, and social value creation. We seek contributions that explore how deliberate digital strategies can foster inclusive growth, ethical practices, and sustainable outcomes within modern business ecosystems.
Topics
1. Formulating Digital Strategy for Competitive and Social Advantage
2. Strategic Alignment of IT and Business Models for Ecosystem Impact
3. Value Co-creation and Capture in Multi-Sided Platform Strategies
4. Measuring and Communicating the Social ROI of Digital Initiatives
5. Strategic Governance and Ethics in Digital Business Ecosystems
6. Platform Cooperativism and Alternative, Socially-Focused Ecosystem Models
7. The Role of Leadership and Organizational Agility in Driving Socially-Responsible Digital Transformation
8. Public-Private Partnerships and Ecosystem Strategies for Addressing Grand Social Challenges
9. Strategic Management of Digital Identity, Privacy, and Equity within Ecosystems
Associate Editors
Yue Xu
Associate Professor
yue.xu@xjtlu.edu.cn
Xi’an Jiaotong-Liverpool University
Wim Coreynen
Associate Professor
wim.coreynen@xjtlu.edu.cn
Xi’an Jiaotong-Liverpool University
Furong Jia
Assistant Professor
furong.jia@xjtlu.edu.cn
Xi’an Jiaotong-Liverpool University