Track Co-Chairs
Shaobo Wei
Professor
shaobow@hfut.edu.cn
Hefei University of Technology
Xiayu Chen
Associate Professor
xychen@hfut.edu.cn
Hefei University of Technology
Hua Liu
Lecturer
liuhua@ahu.edu.cn
Anhui University
Brief Introduction
The rise of social media platforms such as Facebook, Twitter, WeChat, and Microblogs has ushered in a transformative era of electronic commerce known as social commerce. Today’s online consumers increasingly seek recommendations from their peers, engage in discussions about products and services, and foster social interactions, highlighting the interplay between social engagement and commercial activities. Social commerce encompasses two primary dimensions: traditional e-commerce platforms that integrate social tools for sharing and interaction, and social media platforms that incorporate commercial features to facilitate transactions. By leveraging extensive networks of online peers, social commerce enhances the likelihood of online transactions and is poised to deliver significant benefits to both businesses and society in the near future. Recognized as one of the most challenging research arenas of the coming decade, it offers ample opportunities for exploration.
Simultaneously, the integration of next-gen technologies—such as AI, Virtual Reality, Augmented Reality, Mixed Reality, Virtual Mirrors, Head-Mounted Displays, and Live Streaming—into the retail landscape is redefining the shopping experience for social commerce users. These innovative technologies create interactive environments that diverge from conventional online display formats, fostering unique user experiences. However, challenges such as diminished product diagnosticity, cognitive overload from multidimensional information, and privacy concerns stemming from perceived intrusiveness also warrant attention.
This track invites researchers to contribute novel theoretical and practical insights into the next-gen technologies-enabled shopping environment and its impact on online consumer behavior in social commerce. We welcome diverse research methodologies, including conceptual, theoretical, empirical, and analytical approaches.
Topics
1. User Behavior in Next-Gen Technologies-Enabled Shopping Environments and Social Commerce
2. Security and Privacy Policies in Next-Gen Technologies-Enabled Shopping Environments and Social Commerce
3. Innovative Business Models in Next-Gen Technologies-Enabled Shopping Environments and Social Commerce
4. Personalized Marketing Strategies in Next-Gen Technologies-Enabled Shopping Environments and Social Commerce
5. Big Data Analytics Applications in Social Commerce
6. Key Features and Functions of Next-Gen Technologies-Enabled Shopping Environments
7. Positive and Negative Impacts of Next-Gen Technologies on Social Commerce
8. Novel Theories and Methodologies for Analyzing Next-Gen Technologies-Enabled Shopping Environments in Social Commerce
9. User Behavior Dynamics in Live Streaming E-Commerce
10. The Role of AI in Enhancing Social Commerce Experiences