Track Co-Chairs

Shaobo Wei
Professor
shaobow@hfut.edu.cn
Hefei University of Technology

 

 

 

 

Xiayu Chen
Associate Professor
xychen@hfut.edu.cn
Hefei University of Technology

 

 

 

Hua Liu
Lecturer
liuhua@ahu.edu.cn
Anhui University

 

 

 

 

Associate Editor

Jinmei Yin
Assistant Professor
mayyin@nuaa.edu.cn
Nanjing University of Aeronautics and Astronautics

 

 

 

Brief Introduction

In the ever-evolving landscape of e-commerce, the intersection of technology and social interaction has given rise to a fascinating field known as social commerce. This track serves as a platform for researchers and industry experts to explore the dynamic relationship between cutting-edge technologies and the way we conduct online business and connect with one another.

Social commerce, an electronic commerce subdomain, has gained immense traction in recent years. It is driven by the fusion of two vital elements: social media and commercial activities. Consumers now rely on these platforms not only for purchasing products and services but also for seeking peer recommendations, engaging in discussions, and nurturing a sense of community.

The track delves into the multifaceted realm of social commerce, shedding light on two major facets:
1. Innovative Technology Integration: As the retail industry embraces a plethora of emerging technologies such as Intelligent Robots, Virtual Reality, Augmented Reality, Mixed Reality, Virtual Mirrors, Head-Mounted Displays, and Live Streaming, it reshapes the way consumers interact with products and brands. These technologies offer novel, immersive environments that depart from conventional online displays. However, they also bring challenges like information overload and privacy concerns.
2. Online Consumer Behavior: The track aims to unravel the intricacies of how consumers respond to these emerging technologies within the context of social commerce. Researchers explore technology acceptance, cognitive and emotional aspects, avatar adoption, and the impact on brand equity. Additionally, they consider the potential drawbacks, including reduced product clarity and cognitive burdens.

This track invites a diverse range of research methodologies, encompassing conceptual, theoretical, empirical, and analytical approaches. Together, we aim to advance our understanding of the evolving landscape where technology and commerce converge, offering insights into the future of social commerce and its implications for both businesses and society.

Topics

1. Consumer Behavior in Shopping Environments Enhanced by Emerging Technologies and Social Commerce.
2. Security and Privacy Policies in Shopping Environments Empowered by Emerging Technologies and Social Commerce.
3. Innovative Business Models in Shopping Environments Enhanced by Emerging Technologies and Social Commerce.
4. Personalization Strategies for Marketing in Technology-Enhanced Shopping Environments and Social Commerce.
5. Leveraging Big Data Analytics in Social Commerce.
6. Key Features and Functions of Technology-Enhanced Shopping Environments.
7. Pros and Cons of Technology-Enhanced Shopping Environments and Social Commerce.
8. Novel Theories and Methodologies for Understanding Technology-Enhanced Shopping Environments and Social Commerce Phenomena.
9. Consumer Behavior in Live Streaming E-Commerce.

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