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Track Co-Chairs Xiaobo (Bob) Xu Professor Xiaobo.Xu@xjtlu.edu.cn Xi’an Jiaotong-Liverpool University       Weiyong Zhang Associate Professor wyzhang@odu.edu Old Dominion University         Bingjie Deng Assistant Professor bingjie.deng@xjtlu.edu.cn Xi’an Jiaotong-Liverpool University       Brief Introduction In today’s interconnected world, digital technologies are fundamentally reshaping business ecosystems. This Read more…

Track Co-Chairs Rong Du Professor durong@mail.xidian.edu.cn Xidian University         Hongpeng Wang Associate Professor whp@lzu.edu.cn Lanzhou University     Peng Wang Associate Professor pengwang@nwpu.edu.cn Northwestern Polytechnical University       Brief Introduction Digital and intelligent technologies are continuously driving innovation and breakthroughs in operations of e-commerce platforms, while Read more…

Track Co-Chairs Nannan Xi Associate Professor nannan.xi@tuni.fi Faculty of Management and Business, Tampere University, Finland     Juan Chen Associate Professor juanchen@aufe.edu.cn Anhui University of Finance and Economics       Marc Riar Assistant Professor m.riar@ieseg.fr IÉSEG School of Management     Brief Introduction The focus of the fields covered Read more…

Track Co-Chairs Chunmei Gan Associate Professor ganchm3@mail.sysu.edu.cn Sun Yat-sen University         Yong Liu Associate Professor yong.liu@aalto.fi Aalto University School of Business         Brief Introduction As Generative AI (GenAI) technologies become integral to digital platforms and organizational ecosystems, they are reshaping how users think, decide, Read more…

Track Co-Chairs Ling Zhao Professor lingzhao@mail.hust.edu.cn Huazhong University of Science & Technology         Zilong Liu Professor Zilonglord@126.com Dongbei University of Finance & Economics       Aihui Chen Associate Professor aihui@tju.edu.cn Tianjin University         Brief Introduction The emergence of artificial intelligence (AI)—particularly the recent Read more…

Track Co-Chairs Yaobin Lu Distinguished Professor luyb@mail.hust.edu.cn Huazhong University of Science and Technology         Zhao Pan Associate Professor panz@hust.edu.cn Huazhong University of Science and Technology         Chenwei Li Associate Professor chenwei.li@xjtlu.edu.cn Xi’an Jiao-tong Liverpool University     Brief Introduction This track addresses the profound Read more…

Track Co-Chairs Zhaohua Deng Professor zh-deng@hust.edu.cn Huazhong University of Sci. & Tech.     Jia Li Professor jiali@ecust.edu.cn East China University of Science and Technology         Junjie Zhou Professor jjzhou@stu.edu.cn Shantou University       Brief Introduction Since the inauguration of the first health-focused track at the Read more…

Track Co-Chairs Shaobo Wei Professor shaobow@hfut.edu.cn Hefei University of Technology       Xiayu Chen Associate Professor xychen@hfut.edu.cn Hefei University of Technology       Hua Liu Lecturer liuhua@ahu.edu.cn Anhui University         Brief Introduction Social commerce has become a transformative force in digital economies, reshaping how consumers Read more…

Track Co-Chairs Guoyin Jiang Professor jiangguoyin@uestc.edu.cn University of Electronic Science and Technology of China         Xiaodong Feng Associate Professor fengxd5@sysu.edu.cn Sun Yat-Sen University         Jing Ma Lecturer majing@cumtb.edu.cn China University of Mining and Technology-Beijing       Brief Introduction In the age of artificial Read more…

Track Co-Chairs Fang Wang Professor fwang@wlu.ca Lazaridis School of Business & Economics, Wilfrid Laurier University       Zhao Du Professor duzhao@bsu.edu.cn Beijing Sport University         Shan Wang Professor wang@edwards.usask.ca Edwards School of Business, University of Saskatchewan       Brief Introduction This track welcomes research at Read more…

Track Co-Chairs Liang Ma Associate Professor maliang1010@126.com Shandong University of Finance and Economics         Shangui Hu Professor stanleyhu@nbufe.edu.cn Ningbo University of Finance and Economics           Guangqian Peng Associate Professor gqpeng@cueb.edu.cn Capital University of Economics and Business         Brief Introduction This Read more…